Oxy Acne Care

For Oxy’s digital evolution, we were tasked with launching their first global Shopify store while modernizing a legacy brand for a new generation of skincare consumers. The challenge was to modify an existing eCommerce framework into a bespoke, high-conversion engine capable of scaling across global markets.

I directed the visual content strategy, incorporating new brand photography and redesigning the entire digital asset library to align with a fresh, punchy aesthetic. My execution focused on the pain points of the user: I crafted product graphics for the web and Amazon that simplified complex skincare benefits into digestible, visual stories. Through a mix of compelling copy and strategic UI placement, we successfully increased sales performance and customer satisfaction. The project provided Oxy with a scalable eCommerce foundation that bridges the gap between their storied heritage and the demands of modern digital retail.