Barchart Solutions

Barchart Solutions, a leader in market data and technology, required a comprehensive digital refresh to modernize their presence and strategically differentiate themselves from the primary Barchart parent brand. The objective was to transform a highly data-centric identity into one that felt energetic and approachable without losing its technical authority or corporate credibility.

My strategy centered on a vibrant "digital blue" and a refreshed colour palette designed to breathe life into the brand's analytical core. I developed a visual language rooted in structured grid lines; a deliberate nod to the precision of the market charts and data streams that define their service offering. To ensure a user-friendly experience despite the high density of information, we implemented expansive mega menus within the navigation. This allowed us to consolidate complex product suites into a streamlined, intuitive architecture that prioritized ease of discovery.

I led the end-to-end digital brand development and website design, focusing on the balance between technical density and clean, functional layouts. By anchoring the visual system in the very data structures the company provides, I created a brand that feels both authentic to its purpose and distinctly modern. Since its launch, the revitalized platform has successfully positioned Barchart Solutions as a forward-thinking leader in the FinTech space, providing clients with a high-performance gateway to complex market solutions.