visual designer

Toronto, ca

Brand Refresh

/

Website Design

Saisei Ventures

/ About the project

Saisei Ventures is a science-focused VC firm that bridges the gap between biotech innovation and global entrepreneurship. For their digital presence, we needed to create a bilingual platform that felt equally resonant in Western and Japanese markets; a task requiring deep cultural nuance and a minimalist, high-tech aesthetic.


My design approach was heavily inspired by the geometric precision of Japanese designer Ikko Tanaka. I developed a visual system that used minimalist shapes to differentiate Saisei within the bio-engineering sector, emphasizing their global reach and scientific expertise. The challenge was maintaining visual consistency across both English and Japanese scripts, which I achieved through a rigid grid system and careful typographic balancing. The project not only increased global user engagement but also solidified Saisei’s reputation as a trusted, sophisticated collaborator in the international venture capital space.

/ Credits

Website:

Creative Director:

Jess Brown

Designers:

Jess Brown, Kiefer Ortuoste

/ Year

2023

OTHER

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