Gordian Software

Following a $25 million Series A funding round and a high-level rebrand by Ragged Edge, Gordian required a digital partner to translate their new identity into a functional B2B platform. The challenge lay in articulating a complex tech service offering through a simplified, high-performance interface that resonated with both investors and enterprise clients.

My strategy focused on an airy layout that leveraged the core brand point of a frictionless navigation experience. I led the full design of the website, from high-level structural planning to the creation of bespoke UI elements that helped visualize Gordian's data-heavy services. By balancing white space with strategic typographic hierarchy, I ensured the platform felt both technically robust and visually accessible. Since launch, the revitalized marketing site has significantly boosted user engagement and established a scalable digital foundation that has improved the company’s internal operational efficiency.