Gordian Software

Following a $25 million Series A funding round and a high-level rebrand by Ragged Edge, Gordian required a digital partner to translate their new identity into a functional B2B platform. The challenge lay in articulating a complex tech service offering through a simplified, high-performance interface that resonated with both investors and enterprise clients.

My strategy focused on a "minimalist-airy" layout that leveraged the core brand point of a frictionless navigation experience. I led the full design of the website, from high-level structural planning to the creation of bespoke UI elements that helped visualize Gordian's data-heavy services. By balancing white space with strategic typographic hierarchy, I ensured the platform felt both technically robust and visually accessible.

I acted as the bridge between design and production, collaborating closely with Webflow developers to ensure the final build maintained the integrity of the initial vision. Since launch, the revitalized marketing site has significantly boosted user engagement and established a scalable digital foundation that has improved the company’s internal operational efficiency.